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Apple's announcement reflects where mixed reality is today, noted Ross Rubin, the principal analyst with Reticle Research, a consumer technology advisory firm New York City "A similarity we're seeing among mixed reality makers is heavy leverage of today's content and applicati...
Increasingly, streaming providers are tapping into interactive ads, added Ross Rubin, the principal analyst with Reticle Research, a consumer technology advisory firm, in New York City "They send you to a destination or let you scan a QR code to send information to your cell p...
Google has been talking about its AI and machine-learning work for many years, but, up to now, it has reached the consumer in only very limited ways, observed Ross Rubin, the principal analyst at Reticle Research, a consumer technology advisory firm in New York City "ChatGPT r...
The report of Musk getting into the AI chat business could benefit Twitter, observed Ross Rubin, the principal analyst with Reticle Research, a consumer technology advisory firm in New York City "ChatGPT has become an incredible traffic magnet, and when you're in the attention...
Ross Rubin, the principal analyst with Reticle Research, a consumer technology advisory firm in New York City, pointed out that bringing AI to Bing is just the tip of a larger Microsoft strategy "It's not just about Bing, which is low-hanging fruit for integration," Rubin told...
Google has a leg up on competitors on a number of levels, added Ross Rubin, the principal analyst with Reticle Research, a consumer technology advisory firm in New York City Where search happens gives Google an advantage over its rivals, he explained. It's the default search a...
"The motivation here is to try to slow down Apple's and Google's growth in the financial transaction space," said Ross Rubin, principal analyst with Reticle Research, a consumer technology advisory firm in New York City "The banks want to reclaim the share of the transaction A...
"That was one of the more interesting parts of the announcement," observed Ross Rubin, the principal analyst with Reticle Research, a consumer technology advisory firm in New York City "It's not often that you see Apple announce a lower entry price point," Rubin told TechNewsW...
"One of the standout things about this model is it does that in a matter of seconds. That's very impressive," Ross Rubin, the principal analyst at Reticle Research, a consumer technology advisory firm in New York City, told TechNewsWorld According to the researchers, VALL-E si...
"This is an opportunity for Microsoft to open up monetization opportunities beyond Microsoft 365," observed Ross Rubin, the principal analyst at Reticle Research, a consumer technology advisory firm in New York City "You'll get a baseline level of functionality, but there'll b...
Amazon does not develop smartphones or PCs, and its tablets lack widely used Google apps. Nonetheless, the company has built one of the most powerful consumer device ecosystems ...
Ross Rubin, the principal analyst at Reticle Research, a consumer technology advisory firm in New York City, explained that the carriers' iPhone inventory was produced before problems in China began to escalate "Those problems could have more impact on the carriers as we appro...
Has the tech industry lost its soul is one of those questions that inside observers think about, added Ross Rubin, principal analyst at Reticle Research, a consumer technology advisory firm in New York City "Most consumers focus on utility and whether something does something ...
Ross Rubin, the principal analyst at Reticle Research, a consumer technology advisory firm in New York City, also sees some challenges that could impede the spread of the metaverse into the enterprise "On a core level, we need improvements in device size and power efficiency a...
It has been 15 years since Amazon debuted the first Kindle, introducing many readers to the benefits of electronic paper (e-ink) technology, including long battery life and excellent sunlight readability ...
"The service is an evolution of the avatars and emojis people use today, but it can be used over a longer discussion or presentation," observed Ross Rubin, the principal analyst at Reticle Research, a consumer technology advisory firm in New York City "The idea is to save time...
Ross Rubin, the principal analyst at Reticle Research, a consumer technology advisory firm in New York City, called the Ultra a "statement product." "It shows that the Apple Watch can be used in harsh environments by people engaged in extreme activities," he told TechNewsWorld...
One place a new player may get the infrastructure it needs is at Google, noted Ross Rubin, the principal analyst at Reticle Research, a consumer technology advisory firm in New York City. "Google's decision to focus on white label offerings indicates it thinks there are better prospects in partnering than going it alone as a first-party service," he told TechNewsWorld...
However, it's likely gaming will be on a back burner for a while. "I wouldn't expect to see a lot of aggressive movement on the games front until they stabilize the subscription tier and are seeing some momentum from the ad-supported tier," Ross Rubin, the principal analyst at Reticle Research, a consumer technology advisory firm in New York City, told TechNewsWorld...
"Most consumers don't have time to dig deep into the reviews," observed Ross Rubin, the principal analyst with Reticle Research, a consumer technology advisory firm in New York City "They take the star rating as a way to instill trust in a product and if people are getting com...
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