EXPERT ADVICE

For Brands the Future Is Facebook

Mark Zuckerberg recently said that the future of Facebook is private. Interestingly, connecting the dots between all the announcements made at Facebook's 2019 developers conference draws a bright picture of what the future looks like for brands, small e-commerce stores, and new businesses using the ...

Google wants to become your digital shopping catalog through shoppable ads. The company on Tuesday said it is testing a new format on a small percentage of traffic with select retailers. Merchants can highlight multiple products available for sale within a sponsored ad among Google Images results. G...

Google has unveiled its game plan for fighting disinformation on its search, news, YouTube and advertising platforms in a 30-page document. "Providing useful and trusted information at the scale that the Internet has reached is enormously complex and an important responsibility," noted Google Vice P...

Google must remove search results about medical regulators' conditional suspension of a Dutch physician in the first "right to be forgotten" case of its kind in the European Union. After Google and Dutch data privacy watchdog Autoriteit Persoonsgegevens rebuffed the doctor's initial attempts to get ...

Google is not working on a bespoke search engine that caters to China's totalitarian tastes, and it has no plans to develop one, CEO Sundar Pichai told lawmakers on Capitol Hill. "Right now, we have no plans to launch in China," he told members of the U.S. House Judiciary Committee at a public heari...

Google hasn't released consumers from its filter bubble -- the package of personalized search results it delivers -- despite having promised to do so, according to study results from DuckDuckGo. Most participants saw results unique to them, the researchers found, which could not be explained by chan...

Do you take your online privacy seriously? Most people don't. They have an ideal scenario of just how private their online activities should be, but they rarely do anything to actually achieve it. The problem is that bad actors know and rely on this fact, and that's why there's been a steady rise in...

EXPERT ADVICE

Where Online Shopping Search Has Gone Wrong

While online shopping has exploded over the last decade and innovation around e-commerce has skyrocketed, there has been very little development around quality improvements in product search, navigation or discovery, notwithstanding the success of generic and open source search solutions, such as El...

OPINION

Death Watch Begins for Google

The European Union has been stretching its wings. In the shadow of Brexit, it apparently has decided it has the real enemy of the people in its sights: social media companies and Google. France is even more aggressive than the EU overall, suggesting that the region's "right to be forgotten" law sho...

Google took on French lawyers at the European Union Court of Justice this week in an effort to fend off expansion of the EU's "right to be forgotten" judgment. The EU's attempts to broaden the scope of that judgment would be "completely unenvisagable," and it could result in impositions on the value...

An empty chair reserved for Google became the focal point for harsh criticism Wednesday at the U.S. Senate Intelligence Committee's hearing on Russian meddling in the 2016 elections. After thanking Facebook Chief Operating Officer Sheryl Sandberg and Twitter CEO Jack Dorsey for agreeing to testify a...

OPINION

Of Course Google Is Biased

Bias is a nasty beast. A market research class I took in graduate school focused on the identification and elimination of bias. My final paper was on an intentionally biased piece of research. It was far easier to introduce bias and then talk about the bias than it would have been to attempt to do u...

Google has announced several new online tools designed to help former members of the military find jobs or attract new customers to their businesses. One tool allows vets to type in the search term "jobs for veterans" followed by specific military job codes to see civilian jobs with skill requiremen...

EXPERT ADVICE

How to Plan Your E-Commerce and SEO Migration

So you've just migrated your e-commerce platform. A few weeks into the launch, you discover something shocking: Despite performing technical due diligence, hiring the best development agency, and spending a fortune on the migration, your traffic and Google rankings have dropped significantly. If thi...

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